News

LONDON, May 21, 2024 – The London 2024 Ontario Summer Games presented by London Hydro proud to announce a new partnership with Southern Ontario Dairy Farmers which will see them become the official recovery drink of the Games. Not only will this partnership contribute to the success and legacy of the Games, but it will also help educate athletes on the benefits of milk and the importance of nutrition and a high-performance diet.

“We are thrilled to partner with Southern Ontario Dairy Farmers” said Dave De Kelver, General Manager of the London 2024 Ontario Summer Games. “Partnerships like this that provide athletes with educational opportunities are the most important to us and we look forward to working with Southern Ontario Dairy Farmers to further increase awareness and promote the nutritional benefits of milk.”

"We're excited that dairy farmers from across regions could come together to not only fuel these young athletes nutritionally, but build on the sponsorship initiatives that aim to support and strengthen our local athletic organizations.” Said Steph Towers, Chair of the Middlesex County Dairy Producer Committee. “Collaboration and community involvement is at the heart of our dairy industry. " 

This partnership is supported by Southern Ontario Dairy Farmers through their MilkUP Program, aimed at fueling athletes to help them “milk every moment”, while also providing a tasty beverage to enjoy.

Partnership and volunteer opportunities are still available for this summer’s event hosted across London, ON, from August 1–4, 2024. To learn more about the Games and how you can get involved, visit www.london2024.ca. 
 

About Southern Ontario Dairy Farmers

The Dairy Producer Committees (DPC) of Elgin, Grey, Halton, Huron, Middlesex, Norfolk, Oxford, Perth, Waterloo & York represent the dairy farmers in their respective counties, supporting local initiatives important to their region at the local and provincial level. Each DPC is made up of local dairy farmers who are proud to produce high-quality milk for Canadians. For more information, visit new.milk.org.  
 

About the London 2024 Ontario Summer Games presented by London Hydro

The London 2024 Ontario Summer Games presented by London Hydro are taking place in London, Ontario from August 1 – 4, 2024. Over 3,500 of Ontario’s top youth athletes, coaches, and officials, along with their family and friends will be coming to London to participate in the Games. Additional details about the Games can be found at www.london2024.ca and by following @OSG2024 on social media.